Marketing Operations Specialist

Job Summary/Overview

Essential Duties and Responsibilities

Salesforce Administration:

• Manage and maintain the Salesforce CRM system, ensuring data integrity and accuracy.
• Implement Salesforce best practices, including data hygiene, user management, and security protocols.
• Customize Salesforce to meet the needs of the marketing team, including creating custom fields, workflows, and reports.
• Conduct regular audits of Salesforce data to ensure compliance with company policies and industry regulations.

Marketing Automation:

• Oversee the setup and management of marketing automation tools integrated with Salesforce.
• Develop and execute automated marketing campaigns, including email marketing, lead nurturing, and scoring via cross collaboration with regional digital teams.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.

Campaign Project Management:

• Orchestrate projects by defining goals, conducting kick-off and proceeding meetings with product/sales experts and needed team members.
• Build reports and dashboards, and connect campaigns from Pardot to Salesforce.
• Build and manage tasks and projects in Asana.
• Ensure timely and successful project delivery.

Data Analysis and Reporting:

• Create and maintain dashboards and reports in Salesforce to track key marketing metrics and KPIs.
• Analyze marketing data to identify trends, opportunities, and areas for improvement.
• Present findings and recommendations to the marketing team and senior management.
• Ensure campaigns are strategized with a holistic approach, delivering measurable outcomes tracked against opportunities and revenue.

Technical Documentation:

• Develop and maintain Standard Operating Procedures (SOPs) and knowledge articles.
• Ensure documentation is up-to-date and accessible to relevant stakeholders.

Campaign Building and Maintenance:

• Build and maintain marketing campaigns, ensuring alignment with overall marketing strategy.
• Monitor campaign performance and make necessary adjustments for optimization.
• Ensure demand generation and digital content are appropriately tracked and tagged back to the campaign for trackability in global regions.

Prospect Segmentation:

• Implement automations within tools to ensure proper segmentation for deeper account/persona-based marketing.

Executive Level Buy-In and Adoption:

• Secure executive-level buy-in by understanding and mimicking processes within the tool.
• Promote the adoption of marketing tools and processes across the organization.

User Adoption and Training:

• Drive user adoption of marketing tools and processes.
• Provide global training and troubleshooting support on all tools to active users.

Process Improvement:

• Identify and implement process improvements to enhance marketing efficiency and effectiveness.
• Collaborate with cross-functional teams to streamline workflows and ensure alignment with overall business objectives.
• Stay up-to-date with industry trends and best practices in marketing operations and Salesforce administration
   

Knowledge, Skills, Competencies, and Abilities

• A team player with excellent written and verbal communication skills
• Ability to think abstractly to deal with ambiguous/undefined problems  
• Organizational skills with attention to detail.  
• Ability to handle multiple projects at the same time. 
• Ability to remain thorough on every job that is managed. 
• Knowledge of Salesforce, Microsoft Software, and Asana. 
• Ability to listen to criticism and change to help develop the most efficient processes. 
• Ability to assist in achieving deadlines and to lead discussion to discover new solutions. 
• Ability to learn and adapt quickly to changing situations.   

Required Qualifications

• Bachelor's Degree in Marketing (preferred)
• Equivalent experience, education or certifications are suitable
• 3+ years’ experience with Salesforce Account Engagement / Pardot, Campaign Management and Salesforce Support.