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Digital Mkting Specialist

Location: 

Tamil Nadu, IN, 600032

Requisition ID:  2790

Location : Chennai, India

Job Summary/Overview

The Digital Marketing Specialist ensures a consistent, accurate, and high‑quality digital presence of Columbus McKinnon across the EMEA region. The role supports regional growth initiatives, strengthens digital communication during an ongoing phase of strategic expansion, and ensures alignment across all digital platforms—particularly in the context of organizational developments such as the integration of Kito Crosby and product portfolio adjustments.

 

This role manages a broad digital system landscape, including Optimizely (Epi) CMS, Optimizely DAM, Inriver PIM, Salesforce CRM, and Pardot (Account Engagement) for marketing automation.

Essential Duties and Responsibilities

1. Digital Content & Website Management

  • Maintain and support Optimizely CMS (Epi), DAM and PIM (Inriver) systems.
  • Ensure accurate PIM data for ecommerce platforms, distributor portals and the customer portal.
  • Maintain and update regional website content in alignment with global brand and platform guidelines.
  • Optimize digital content for SEO, UI/UX, page performance and accessibility.
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2. Creative Asset Development & Generative AI

  • Use generative AI tools (e.g., Copilot based image tools or equivalent company‑approved platforms) to create high‑quality, realistic visual content for digital marketing, case studies and product storytelling.
  • Develop alternative visual solutions where customer approvals for real-life photography and videos cannot be obtained.

 

 

 

Essential Duties and Responsibilities

3. Digital Campaign Support

  • Assist in planning and executing digital marketing campaigns for EMEA/APAC.
  • Prepare digital assets, landing pages, email campaigns and product‑related content.
  • Coordinate with Sales, Platform Product Management and Regional Marketing for campaign inputs.
  • Support execution of global digital initiatives in regional markets.

 

4. Data, Governance & Documentation

  • Support to maintain digital content libraries, marketing documentation, and regional content guidelines.
  • Monitor website performance metrics and support optimization initiatives.
  • Ensure compliance with branding, legal requirements, and regulatory updates.

 

Essential Duties and Responsibilities

5. Multilingual Content Development

  • Create and adapt English‑ and German‑language content (web, e-mail, social media, brochures).
  • Ensure accuracy of product‑related information, technical data, and messaging.
  • Maintain consistent terminology across the EMEA/APAC region.

 

6. Cross‑functional Collaboration

  • Work with other departments, e.g. Product Management, Engineering, Sales, Customer Service, and the Global Digital Team.
  • Provide digital support for product launches, events, partner initiatives, and internal communication.
  • Coordinate with external agencies when required.

Knowledge, Skills, Competencies, and Abilities

  • Digital Content & Website Management
  • Creative Asset Development & Generative AI
  • Digital Campaign Support
  • Data, Governance & Documentation
  • Multilingual Content Development
  • Cross‑functional Collaboration
  • CRM & Marketing Automation (Salesforce Pardot)
  • Social Media
  • Collaboration with the India Center of Excellence

About Columbus McKinnon:

Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials.  Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems.  We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how.  Columbus McKinnon is a publicly traded company that has been in business for almost 150 years – proud of our heritage, where we come from, and where we’re going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team!

Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes.  We also value the safety of all associates and work hard to maintain a Drug Free Workplace.

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